Privacy policy

1. INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE DATA CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following section, we inform you about the handling of your personal data when you use our website. Personal data is any data that makes it possible to identify you personally.
1.2 The data controller of this website according to the General Data Protection Regulation (GDPR) is West & Co London. The controller of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or requests to the controller). You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

2. DATA COLLECTION WHEN YOU VISIT OUR WEBSITE

For purely informational use of our website, i.e. when you do not register or otherwise transmit information to us, we only collect the data that your browser sends to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary to show you the website:

  • Our visited website

  • Date and time of access

  • Amount of data sent in bytes

  • Source/reference from which you came to the page

  • Browser used

  • Operating system used

  • IP address used (possibly in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) AVG on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for other purposes. However, we reserve the right to check the server log files afterwards if there are concrete signs of illegal use.

3. COOKIES

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again after the end of the browser session (session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (permanent cookies).

When cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a predetermined duration.

Insofar as cookies implemented by us also process personal data, the processing takes place according to Art. 6(1)(b) GDPR or Art. 6(1)(f) GDPR to ensure the best possible functionality of the website and customer-friendly experience.

We may cooperate with advertising partners who help us make our online offers more interesting for you. In this case, cookies from partner companies are also stored on your hard drive.

Please note that you can set your browser to inform you about the setting of cookies and decide individually whether to accept them or not. Each browser differs in the way it manages cookie settings. Help for browsers:

Please note that if you do not accept cookies, the functionality of our website may be limited.

4. CONTACTING US

If you contact us (e.g. via contact form or e-mail), personal data is collected. This data is stored and used exclusively for the purpose of answering your request or contact. Legal basis: Art. 6(1)(f) AVG. If contact is for the purpose of concluding a contract, the legal basis is Art. 6(1)(b) AVG. Data is deleted after your request is fully resolved.

5. DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT FULFILLMENT

According to Art. 6(1)(b) AVG, personal data is processed when opening a customer account or placing an order. You can request account deletion at any time. Data will be deleted unless legal retention obligations exist.

6. USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Newsletter Subscription:
We send newsletters only with your explicit consent (double opt-in). You can unsubscribe at any time via the link in the newsletter or by emailing us at info@westandco-london.uk.

6.2 Existing Customers:
We may send emails about similar products without your explicit consent if you provided your email during purchase. You can object at any time.

7. DATA PROCESSING FOR ORDER PROCESSING

We share data with logistics companies and payment providers as necessary to fulfill contracts. Legal basis: Art. 6(1)(b) AVG.

8. CONTACT FOR ASSESSMENT REMINDER

With your consent (Art. 6(1)(a) AVG), we may email you once to request a product review. You can revoke consent at any time.

9. USE OF SOCIAL MEDIA: SOCIAL PLUGINS

Our website uses Shariff-based social plugins for Facebook, Google+, and Instagram to protect your privacy. Actual connection with the platform happens only when you click the button. More info:

10. ONLINE MARKETING

10.1 DoubleClick by Google
Used for ad performance analysis. Google may track conversion and assign data to your profile if you're logged in. Learn more: Google Ads Policy

10.2 Google AdWords Conversion Tracking
Cookies track if an ad led to a purchase. You can disable tracking via browser settings or this plugin: Plugin

11. WEB ANALYTICS SERVICES

Google Analytics (Universal)
We use Google Analytics with anonymized IP to analyze site usage. You can opt out via: https://tools.google.com/dlpage/gaoptout?hl=nl

12. RETARGETING / REMARKETING

We use Facebook Pixel and Google AdWords Remarketing for tailored ads. These tools may store cookies. Consent is required for Facebook Pixel. You can opt out via:

13. RIGHTS OF THE DATA SUBJECT

You have the following rights under GDPR:

  • Right to access (Art. 15)

  • Right to rectification (Art. 16)

  • Right to erasure (Art. 17)

  • Right to restriction (Art. 18)

  • Right to data portability (Art. 20)

  • Right to withdraw consent (Art. 7(3))

  • Right to lodge a complaint (Art. 77)

13.2 RIGHT TO OBJECT

You can object to the processing of your data based on our legitimate interest (Art. 6(1)(f) AVG) at any time with future effect. If you object to direct marketing, we will stop using your data for that purpose.

14. DURATION OF STORAGE OF PERSONAL DATA

Data retention depends on legal requirements (e.g., tax law). After these periods, data is deleted unless necessary for contract performance or legal defense.

Contact

If you have any questions or feedback about our privacy policy, please do not hesitate to contact us:
📧 info@westandco-london.uk